About this app
About Hey Sushi
Madsen eventually sought help. His parents supported him and, at one point, took control of his finances. “It was embarrassing, but it was necessary,” he says.
The experience led the tech-savvy Dane to create Spilfri.nu, a blocking and support service for people experiencing gambling problems. The service is free for users, while supporters can pay a monthly fee to help monitor their progress. The service also extends to schools and educational institutions that want to ensure their students are not tempted by gambling when they are supposed to be studying.
The work he’s done through Spilfri.nu has also exposed him to a wider problem within the índustry.
What is Hey Sushi?
Beynon describes Flutter as “the highest-quality online betting franchise globally”, with FanDuel’s leadership position providing “significant long-term value”. The problem is that the market is increasingly questioning how much future earnings growth can be generated from that position as the industry matures.
DraftKings is a different proposition. Its share price went from $43.30 on 18 September 2025, to $21.75 upon market closure last week. Beynon says it “arguably offers the greatest operational upside if it can continue converting strong customer growth into sustained profitability”. Its prediction market strategy could also become an advantage if the new market proves complementary to sportsbook betting.
MGM Resorts International’s investment case is supported by Las Vegas, regional casinos, property assets and its 50% interest in BetMGM. Its own share price has been on a different journey to its online pureplay peers, having increased by 5% in a year, to $37.81 on 18 September.
What is Hey Sushi?
Brazil’s President Luiz Inácio Lula da Silva is expected to send a provisional measure to Congress this week to tighten the regulations for betting in Brazil.
According to CNN Brazil, the government is considering expanding restrictions on betting advertising and banning online casino games. The idea would be to maintain only sports betting.
The decision to use a provisional measure means the restrictions can take effect immediately, less than a month before the elections. This is the clearest indication yet that the sector is being used for electoral purposes to try and secure Lula’s re-election.
